![]() ![]() Experiment with different posting times and track engagement. when people go through an afternoon slump. A coffee shop post, on the other hand, might do well around 2 p.m. For example, a step-by-step recipe video might perform better outside of work hours because people are more likely to be cooking. You should also consider when your content will be most relevant. Instagram Insights will help you find your best time to post. Tap the “Insights” button from your Instagram business profile, scroll to “Your Audience,” then tap “See All.” From there, scroll to the bottom to find your audience’s most active times. But there are ways to figure out the ideal times for yourfollowers.įirst, use Instagram Insights to figure out when your audience is online. Notice how we didn’t say find thebest time to post on Instagram? The truth is, there is no universal answer for when to post on Instagram to reach the highest number of people. At Buffer we include our #BufferLove hashtag in our Instagram bio. Plus, when anyone taps on the hashtag, they’ll see posts from fans who have used it. Adding the branded hashtag to our bio tells people which hashtag to include to catch our attention. For example, we encourage our fans to use #BufferLove when they talk about our products. ![]() CoolStays includes all the important aspects of a great Instagram bio.Ĭonsider including a branded hashtag as well. ![]() But if you want to make it easier on yourself, take advantage of link-in-bio tools such as Start Page that allow you to turn a single link into a catalog of links. Some businesses include a standard link to their website, while others change it regularly to reflect recent posts. Your in-bio link is your only clickable link on Instagram, so use it wisely. A call to action (shop, read more, contact us, etc.).Your Instagram bio tells potential followers who you are, what you’re about, and what action you hope people will take after visiting your profile. Visually plan your content calendar and make your profile a "must-follow" with Buffer's suite of Instagram scheduling and analytics tools. Schedule your Instagram posts, carousels, stories, and reels with Buffer ![]()
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